FCN Methods and Starter Materials
To help others establish and grow their own Family Content Network (FCN), we've begun release of some of the material and methods. Note that this guidance is only one way of approaching the Internent "ContentSphere" for the purposes of monetizing your family's online assets; but it's based on sound practices and methods, constantly updated to reflect industry trends and tools, and reflects the growing success of similar online content networks. In short, it's a plan, and it works!
The first article can be found under "New Articles" on our Family Content Networks website.
This first article simply sets the stage and explains a little about what an FCN is; future articles and resources will more fully cover things like SEO (Search Engine Optimization), using Del.icio.us and Technorati for links, distributing your content through Blogburst, etc. We will also explore the roles and responsibilities necessary for your family to adopt, in building this network - which is in fact a network of trusted people and trusting consumers.
The methods we've built and are following can be summarily illustrated as follows; all the details underneath this picture are available and will be released gradually as we continue to build our network, and others begin theirs.
The basic cycle of activity can be summarized by the numbers:
(1) - What great, unique, in-demand content to you have and wish to share or monetize? (The Content and Brand)
(2) - Who wants or needs it, and where are similar items typically bought and sold? (The Customer)
(3) - How should it be packaged, for where it's going? (The Packaging)
(4) - How would someone most easily get it from you, pay for it, and see more? (The Distribution)
(5) - How do you know if you're successful or not? (The Back Office)
The use of the word "Family" in this arena should be clarified - it doesn't specifically refer to the type and nature of the content (like, for example, content just for families and kids, like on the Disney Channel). It refers primarily to the fact that the content is being produced and managed by a Family; your wife, your sisters, cousins, parents, children.
I will stress, however, that success is directly related to the level of trust achieved among your family and customers, i.e. the content managers, publishers and consumers. This means that if the people using your network expect to be producing and using legal, family-friendly, useful, non-threatening material, they are entitled to receive just that. So deal only with information that's acceptable to the general public, or risk marginalizing your network, and limiting its growth.
Good luck, and get going!
Tip of the Week: Notice that the image link in this post (if you examine the source code) leads back to a directory on my website...the image is managed there, for use in other sites or blogs, instead of being uploaded to Blogger where it's harder to reuse.
The first article can be found under "New Articles" on our Family Content Networks website.
This first article simply sets the stage and explains a little about what an FCN is; future articles and resources will more fully cover things like SEO (Search Engine Optimization), using Del.icio.us and Technorati for links, distributing your content through Blogburst, etc. We will also explore the roles and responsibilities necessary for your family to adopt, in building this network - which is in fact a network of trusted people and trusting consumers.
The methods we've built and are following can be summarily illustrated as follows; all the details underneath this picture are available and will be released gradually as we continue to build our network, and others begin theirs.
The basic cycle of activity can be summarized by the numbers:
(1) - What great, unique, in-demand content to you have and wish to share or monetize? (The Content and Brand)
(2) - Who wants or needs it, and where are similar items typically bought and sold? (The Customer)
(3) - How should it be packaged, for where it's going? (The Packaging)
(4) - How would someone most easily get it from you, pay for it, and see more? (The Distribution)
(5) - How do you know if you're successful or not? (The Back Office)
The use of the word "Family" in this arena should be clarified - it doesn't specifically refer to the type and nature of the content (like, for example, content just for families and kids, like on the Disney Channel). It refers primarily to the fact that the content is being produced and managed by a Family; your wife, your sisters, cousins, parents, children.
I will stress, however, that success is directly related to the level of trust achieved among your family and customers, i.e. the content managers, publishers and consumers. This means that if the people using your network expect to be producing and using legal, family-friendly, useful, non-threatening material, they are entitled to receive just that. So deal only with information that's acceptable to the general public, or risk marginalizing your network, and limiting its growth.
Good luck, and get going!
Tip of the Week: Notice that the image link in this post (if you examine the source code) leads back to a directory on my website...the image is managed there, for use in other sites or blogs, instead of being uploaded to Blogger where it's harder to reuse.
posted by T | 9:15 AM
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